About Insight Accounting

Insight Accounting is a cloud-based CPA firm located in the Huntsville/Madison area of Alabama serving businesses that are seeking an accounting advisor to help their business succeed.

Someone to Come Alongside You

When you started your business, you may not have known a lot about accounting and bookkeeping.  But, like a lot of businesses out there, you quickly realized the importance of a timely and accurate accounting system.  It is the foundation that allows your business to do well and succeed.  We know that businesses can get overwhelmed with all of the detail that it takes to build good accounting records.  You need a system that accurately records your business transactions and also one that, at the same time, gives you the information that you need to make ongoing decisions for the business.

At Insight Accounting, we come alongside you to support your business goals.  We can help you get your bookkeeping under control.  We can help you achieve real-time accounting records.  We can help you learn to understand your accounting reports so that you gain insight into where your business is headed.  With that knowledge, you can make better, more informed business decisions.  We work with you as a business advisor to help you make your dreams a reality.  We want to see your business succeed!

Jenni Westhoven, CPA

Jenni is the CEO and founder of Insight Accounting.  She is a CPA and a member of the AICPA and the Alabama Society of CPA’s.  She is also a Certified Advanced QuickBooks ProAdvisor.  Jenni has worked in internal audit in both the banking and non-profit arenas, but the majority of her career has been in public accounting, providing tax, payroll, and accounting services to businesses.

It was in public accounting work that she began to understand the transformation that can occur in a client’s business when there is a strong relationship between that client and their accountant.  Jenni is passionate about building relationships and getting to know the needs of a business.  It is then that she can become an advisor, helping a business to gain insight and therefore succeed.

Jenni is married to her high school sweetheart, Tim.  Together they enjoy biking, hiking, and spending time with their children and grandchildren.